REAL RESULTS, REAL AUSTRALIAN PHYSIO CLINICS

We added 167 new patients to one physio clinic in six months. Now we're giving the whole system away.

The New Patient Growth Grant gives one Australian physiotherapy clinic our complete new patient system worth $33,950, delivered FREE for 12 months.

Applications close 22 August, 11.59pm AWST. One clinic selected on merit - no lottery, no luck

The one cost: The grant covers our services only. The recipient funds their own ad spend directly to Google, a minimum of $1,500/month, for the 12 month Grant period. Ad spend is not included in the $33,950 grant value.

This isn't theory. Here's what we've actually done.

Three Australian physio clinics. Three different starting points. Same system.

Case Study 01

How We Added 167 New Patients to a Suburban Physio Clinic in Six Months

An estimated $125,250 in new-patient value from a single new-patient campaign.

Communication Strategies · Physiotherapy.Marketing — Google Ads · 2022

The Clinic

A full team with empty chairs

8
physiotherapists on the team
~50%
unused capacity across several physios
0
reliable way to fill the gaps on demand

The Problem

Referrals and word of mouth don't scale

You can't dial up word of mouth the week three physios have empty diaries. Referral volume is set by other people's behaviour, not by the clinic's need for patients. So, capacity that should have been earning revenue sat idle, week after week.

"Empty chairs are the single most expensive thing in a clinic. Nothing recovers yesterday's unbooked hour."

What We Did

Built a new-patient channel they controlled

  • 1Put them in front of intent. Their ads reached people actively searching for a physio in their area right now — not a broad audience hoping to be noticed.
  • 2Sent every click to a booking page built to convert. One clear next step: book an appointment or call. No dead ends between interest and a booking.
  • 3Tracked every lead and booking. We measured what turned into patients, so the budget kept moving toward what worked. Campaign launched mid-March 2022.

The Result · April–September 2022

167
new patients in 6 months
27
new patients per month, on average
$125,250
estimated new-patient value*

*Estimated at an average new-patient value of $750. Results are for one client campaign and are not a guarantee of future results.

The Proof

It wasn't one good month — it held

16
Apr
38
May
32
Jun
29
Jul
28
Aug
24
Sep
167

new patients across six months. 159 online + 8 from campaign tracking. Averaging 27 a month, every month.

We built this as a paid service.

Right now, we're giving the entire system to one Australian clinic for FREE!

Apply for the New Patient Growth Grant

Case Study 02

7 Leads. 0 New Patients. Then We Rebuilt the Campaign.

39 leads and 24 new patients in the first full month.

Communication Strategies · Physiotherapy.Marketing — Google Ads · 2021

The Starting Point

Paying for ads, getting nothing back

A local suburban physio clinic with two physiotherapists was relying on Google Ads to bring in new patients. Between June and August 2021, their budget went out the door and came back as 7 leads — and not one of them became a paying patient.

Jun–Aug 2021

7
leads · 0 new patients

What We Did

Rebuilt the campaign around real intent

  • 1Analysed their data first. We looked at what the existing campaign was actually doing before spending another dollar.
  • 2Rebuilt targeting around search intent. Reaching people actively looking for a physio nearby and matched it to relevant, solution-focused ads.
  • 3Sent clicks to a booking-focused page. A clear path to book an appointment or call. The new campaign launched on 14 September 2021.

The Result · First Full Month, October 2021

Before · Jun–Aug 2021

7
leads
0
new patients

After · October 2021

39
leads
24
new patients

Results are for one client campaign and are not a guarantee of future results.

This is the system we run for physio clinics.

Right now, we're giving the entire system to one Australian clinic for FREE!

Apply for the New Patient Growth Grant

Case Study 03

923 New Patients. Four Years. One Clinic That Never Left.

A suburban physio clinic we've run Google Ads for since 2021 and still do today.

Communication Strategies · Physiotherapy.Marketing — Google Ads · Since 2021

Chapter One · 2021

It started as a rescue

The clinic came to us already paying for Google Ads that weren't working: 7 leads and zero new patients across three months. We rebuilt the campaign around search intent and a booking-focused page. The first full month told the story.

Before · Jun–Aug 2021

7
leads
0
new patients

After · October 2021

39
leads
24
new patients

What Happened Next

Then they stayed

Most agency relationships fade in months. A campaign underperforms, the invoices stop. This clinic didn't stop. Year after year the campaign kept bringing in new patients, so they kept it running. Four years on, it's still on. That longevity isn't a footnote to the result. It is the result.

"A campaign that stops working gets switched off. This one has been renewed by results for years."

The Proof

Year after year, the patients kept coming

208
2022/23
246
2023/24
259
2024/25
210
2025/26
923

new patients over four years. Never a single year under 200.

The Result

923
new patients in four years
200+
new patients every single year
Since 2021
one clinic, still with us today

New patients delivered Jul 2022 to Jun 2026, per client invoicing records. Results are for one client and are not a guarantee of future results.

Why It Matters

Longevity is the proof

Anyone can show you one good month. Very few can show you four good years. A clinic doesn't keep paying for a campaign that stops filling its diary. This clinic keeps paying, because our campaigns keep filling their diary. That's the difference between a marketing hit and a marketing system. The system is what we build for your clinic.

This is the system we run for physio clinics.

Right now, we're giving one Australian clinic the entire system for FREE!

Apply for the New Patient Growth Grant

This isn't theory. Here's what we've actually done.

Three Australian physio clinics. Three different starting points. Same system.

CASE STUDY 01 - THE SCALE STORY

167 new patients in 6 months

Eight physios, half sitting under capacity. An estimated $125,250 in new patient value from a single account.

* Estimated at $750 per new patient. Not a guarantee of future results.


CASE STUDY 02 - THE TURNAROUND

0 --> 24 new patients in one month

Already running ads and getting nothing back? We rebuilt. New account, new campaign: 39 leads, 24 new patients in the first full month.

Results are for one clients, not a guarantee.


CASE STUDY 03 - THE LONGEVITY STORY

923 new patients across 4 years

Same clinic, still with us since 2021. Never a single year under 200 new patients.

Per client invoicing records, July 2022 - June 2026.


Every number on this page comes from real client accounts, tracked and invoiced.

What's in the grant

One Australian physiotherapy clinic gets our entire New Patient Growth System, run for 12 months, at no cost. Sixteen components. $33,950 value. For Free.

Grant ComponentValue
Account management (12months)$14,400
Onboarding & campaign setup$1,000
Growth strategy session$1,500
Patient value maximisation audit$1,250
Patient conversion maximisation audit$1,500
Landing page & conversion audit$1,500
Patient booking funnel review$1,000
Competitor landscape analysis$750
Patient Acquisition offer design$1,500
Google Business Profile Optimisation$1,250
Google Maps local search strategy$1,000
Google Review growth strategy$750
Patient reactivation campaign$1,000
Referral partner outreach system$750
New patient tracking dashboard$2,400
Quarterly business performance reviews$2,400
Total Grant Value$33,950

One Condition. To receive the grant, the recipient must maintain a minimum ad spend of $1,500 per month ($18,000 over 12 months), paid directly to Google, not to us. Not included in the $33,950 above.

Who can apply

  • You operate a health clinic registered and lawfully operating in Australia

  • You're the owner, principle operator, or authorised in writing to apply on the clinics behalf

  • Your clinic holds a current ABN or ACN

  • You're not connected to Communication Strategies Pty Ltd as staff or immediate family

  • You don't provide competing marketing or patient growth services to clinics

  • Your clinic can maintain the $1,500 per month minimum ad spend for the full 12-month Grant period

  • You agree to the Grant Terms and Conditions when you submit

How we choose

Merit-based only. No draw, no random selection, no luck. Every eligible application is scored against the same five published criteria.

  1. Demonstrated need and readiness

  2. Quality, clarity and specificity of your answers

  3. Current patients acquisition position and obstacles

  4. Potential impact on your clinic and its patients

  5. Overall fit between your clinic and the Grant Services

APPLICATION

Every clinic that applies gets a personal review of their application and a short call about your result and what's realistically achievable for your clinic. Submitting this application puts you on that list.

Applications close 22 August, 11.59pm AWST. One clinic selected on merit - no lottery, no luck

Questions

Is this a real grant?

Yes. It is a private, commercial promotion, not a government grant. Every application gets a genuine, personal review and follow up call.


What does the winning clinic pay?

Our services are free for 12 months. The one cost is your own ad spend, a minimum of $1,500 per month, paid directly to Google, not us.


How is the winner chosen?

On merit, against the five published criteria above. No draw, no random element at any stage.


When will I hear back?

Every eligible applicant is contacted personally within five business days of the closing date.


Is my clinic's information kept private?

Yes, handled under the Privacy Act 1988 (Cth). We don't ask for, or want, any information about your patients.


Physiotherapy.Marketing

Owned and operated by Communication Strategies Pty Ltd
ABN 58 645 999 882
Suite 6, 375 Bagot Road, Subiaco, WA, 6008
[email protected]

The New Patient Growth Grant is a private commercial promotion operated by Communication Strategies Pty Ltd. Not a government grant, charity, or lottery and selection is merit-based, no chance involved. Not sponsored, endorsed or administered by Meta, Facebook, Instagram or Google.
© 2026 Communication Strategies Pty Ltd.

Congratulations! Your application has been submitted.

Thank you for taking the time to visit Physiotherapy.Marketing and submit your application for our New Patient Growth Grant.Good luck!I look forward to reading each and every application.Alex Read-Brain,
Director